MUMBAI: In a move set to redefine the landscape of Indian entertainment, Gammen Sports and Entertainment Pvt. Ltd. announced the launch of ‘Big Pitchure’, a revolutionary Pan India reality show that hands the reins of filmmaking directly to the audience. Streaming soon on JioHotstar in five languages, the show challenges the nation with a simple yet powerful provocation: “You’ve always judged movies. Now make one.” In an era of instant one-minute reviews and armchair critics, ‘Big Pitchure’ offers a 15-week journey that transforms viewers into the writers, directors, actors, and decision-makers of a feature-length film. The show aims to bridge the gap between audience judgment and the grueling reality of cinematic creation, culminating in a nationwide theatrical release of a movie made "by the people, for the people." The show’s format is anchored by two central pillars that ensure transparency and high-stakes drama: • The Starboard: A massive digital hub showcased in eve...