Mumbai: Tarzan Nature Retreat, EBG Group’s nature-hospitality platform, has announced the launch of its Tarzan Licensing / Property Upgrade Model, an initiative designed to convert India’s fragmented offbeat stays into trusted, branded nature-hospitality destinations. Across India, scenic farmstays, eco-stays, nature camps, boutique resorts and independent retreats are emerging in forests, farms, hillsides, beaches, river belts and rural corridors. India’s offbeat hospitality market is growing, but it is still largely unorganised. Many of these properties have strong natural appeal, but lack a consistent brand identity, operating SOPs, guest-experience standards, digital demand systems and transparent hospitality practices. Tarzan’s new licensing model has been created to bridge this gap. Under the model, qualifying properties will be onboarded under the Tarzan brand and upgraded through a structured framework covering brand identity, design corrections, photography and content, ...